Start Dates
January, May and September
12 - 60 months
£8,500 total fee
MSc in International Marketing
Awarded by
University of Law
Enjoy Chartered Institute of Marketing membership upon enrolment, and with Chartered Management Institute accreditation, get solid preparation for your global career.
The MSc in International Marketing offers graduates specialist skills in the application of marketing tools for global business and provides a postgraduate award with a strong focus on employability. The programme is geared towards graduates with an interest in marketing on a global scale, and provides insight into the marketing industry as well as preparation for a career within a rapidly evolving work environment.

Learning Outcomes

Graduates of the MSc in International Marketing programme will possess career-ready skills in:

  • Advanced marketing and leadership strategy

  • Global reputation management

  • Business analysis for high-level decision making

  • Emerging marketing themes, trends, and practices worldwide

  • Research methodologies and professional development   

  • Your programme modules and learning content are delivered via the Canvas study platform, and feature the following resources:

    • Professionally produced video lectures created by leading business practitioners
    • Access to online forums where you can share and discuss new concepts with fellow students and professionals from around the world
    • Case studies and discussion questions to enhance your understanding of theory in context
    • Portfolio tasks featuring a built-in function that allows you to collate your work for presentation to employers
    • Instant feedback tasks of between 500 -1,000 words, accompanied by tutor guidelines on how to approach each assignment
    • A pre-selected suite of TED-Ed lessons to aid your understanding of the concepts covered in each module
    • A VoiceThread feature containing audio and visual prompts from your tutor, creating a platform for dialogue within which you can submit your own comments on the module topic via audio or video files
    • UK undergraduate degree or equivalent – any subject area
    • English levels 5.5 IELTS (5.5 in all bands) or equivalent*
    • Relevant work experience is an asset, but no work experience is required


    Students who fail to meet academic requirements can be assessed on their relevant work experience (3 years management experience minimum for mature study route)

  • Students will study four modules, worth 30 UK credits each, and another module worth 60 UK credits. This programme has 180 UK credits in total. You will be expected to submit a dissertation 12 months after the start date of your course.

    You will be provided with a host of e-learning media and workshops for each module, and receive personalised support throughout the duration of your programme. You'll benefit from CMI and CIM resources, access to the Financial Times as well as online databases. Follow this link to see the full programme syllabus

  • Class Profile

    Information based on the class of May 2017 


Haifa Alaskandrani
I chose to study online with ULaw because I believe that my degree will open more doors for me in my career path.
— Haifa Alaskandrani, The University of Law Business School student, Saudi Arabia
Cormac Austin
This course will prove to be valuable to practitioners and to those interested in a career in marketing.
— Cormac Austin, Senior Lecturer, Marketing and Public Relations
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