Graduates of the MSc in International Marketing programme will possess career-ready skills in:
Advanced marketing and leadership strategy
Global reputation management
Business analysis for high-level decision making
Emerging marketing themes, trends, and practices worldwide
Research methodologies and professional development
Your programme modules and learning content are delivered via the Canvas study platform, and feature the following resources:
- Professionally produced video lectures created by leading business practitioners
- Access to online forums where you can share and discuss new concepts with fellow students and professionals from around the world
- Case studies and discussion questions to enhance your understanding of theory in context
- Portfolio tasks featuring a built-in function that allows you to collate your work for presentation to employers
- Instant feedback tasks of between 500 -1,000 words, accompanied by tutor guidelines on how to approach each assignment
- A pre-selected suite of TED-Ed lessons to aid your understanding of the concepts covered in each module
- A VoiceThread feature containing audio and visual prompts from your tutor, creating a platform for dialogue within which you can submit your own comments on the module topic via audio or video files
- UK undergraduate degree or equivalent – any subject area
- English levels 5.5 IELTS (5.5 in all bands) or equivalent*
- Relevant work experience is an asset, but no work experience is required
Students who fail to meet academic requirements can be assessed on their relevant work experience (3 years management experience minimum for mature study route)
Students will study four modules, worth 30 UK credits each, and another module worth 60 UK credits. This programme has 180 UK credits in total. You will be expected to submit a dissertation 12 months after the start date of your course.
You will be provided with a host of e-learning media and workshops for each module, and receive personalised support throughout the duration of your programme. You'll benefit from CMI and CIM resources, access to the Financial Times as well as online databases. Follow this link to see the full programme syllabus.
Information based on the class of May 2017
TestimonialsI chose to study online with ULaw because I believe that my degree will open more doors for me in my career path.This course will prove to be valuable to practitioners and to those interested in a career in marketing.
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