Marketing & Communications

The principles of a successful rebranding

Two successful young entrepreneurs, Joonas Ahola and Andy Zhang, share some inspiration and advice with us about starting a business.

The firsts in online advertising

Internet advertising has become an inescapable aspect of our daily lives. Here, we look at the innovative first steps toward what it has become today.

When artists do advertising

We take a look at some artists who channelled their talents in the advertising world.

6 apps that have transformed marketing

We look at the indispensable apps that every top marketing executive needs on their desktop.

The absolute power of omni-channel marketing

Awareness of consumer habits is vital to a successful marketing strategy. We look at how omni-channel marketing can meet and exceed your expectations.

4 PR campaigns that made modern marketing

How one man, Edward Bernays, radicalised the field of PR and communications. His legacy lives on in the marketing techniques we use today.

The 5 types of cross-cultural marketing mishaps

Marketing mishaps can leave multinational organisations red in the face when they don’t research their markets properly.

Are websites still relevant in the age of the app?

What's the right way to invest in the online presence of a business?