Advanced Certificate in Marketing Design and Strategy

The Advanced Certificate in Marketing Design and Strategy builds on your professional strengths and examines how marketing influences decision making at management level.

Start Dates

1st and 15th of every month

Duration

3 months

Fees

£650

Award

London School of Business & Finance

Awarded by

Acquire an in-depth understanding of the design, development, and analysis of a contemporary marketing plan.

Marketing design involves the integration of the marketing mix, marketing analysis, and a number of innovation strategies. Study the key components of building, executing, and presenting a brand, and learn how marketing impacts senior-level decision making. You’ll also examine essential concepts such as brand positioning, creating a value proposition, and advanced methods for establishing market dominance for your product or service.

Learning Outcomes

Graduates of this advanced certificate programme will possess career-ready skills in:

The strategic nature and role that marketing plays in business
How marketing relates to other business functions such as HR, accounting, and production
How to construct a marketing vocabulary suitable for a contemporary international audience
Basic marketing concepts and issues including: the global political, economic, legal, and regulatory context; and the creation of value

Online Delivery

Your programme modules and learning content are delivered via the Canvas study platform, and feature the following resources:

Professionally produced video lectures created by leading business practitioners
A designated tutor who will provide support and feedback throughout your programme
Case studies and discussion questions to enhance your understanding of theory in context
Downloadable e-books and free library resources to aid your assignment writing and research
Access to online forums where you can share and discuss new concepts with fellow students and professionals from around the world

Entry Requirements

A good level of English language ability is recommended
Relevant work experience is an asset, but no work experience is required

Syllabus

The Advanced Certificate in Marketing Design and Strategy seeks to enable you to:

Develop an understanding of basic marketing concepts and issues including: the global political, economic, legal, and regulatory context; and the creation of value
Construct a marketing vocabulary and gain a thorough comprehension of marketing concepts
Apply both qualitative and quantitative models to marketing problems
Develop an appreciation for the strategic nature and role that marketing plays in overall business strategy and performance
Appreciate what marketing managers do on a day-to-day basis
Understand how marketing relates to other business functions (e.g., human resource management, accounting, production, etc.)

You will be formally assessed which will consist of a multiple choice quiz. Completing this assignment to a satisfactory standard is a mandatory requirement.

Class Profile

Based on all online student classes of 2016

Testimonials

I loved the international aspect of studying online. It’s a very rewarding learning environment. I am absolutely happy with my choice, I’d do it again.

— Daniela Rochow, Germany

View all testimonials