Start Dates
1st and 15th of every month
Duration
3 to 4 months
Fees
£650
Award
London School of Business & Finance
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Acquire an in-depth understanding of the design, development, and analysis of a contemporary marketing plan.
Marketing design involves the integration of the marketing mix, marketing analysis, and a number of innovation strategies. Study the key components of building, executing, and presenting a brand, and learn how marketing impacts senior-level decision making. You’ll also examine essential concepts such as brand positioning, creating a value proposition, and advanced methods for establishing market dominance for your product or service.
Learning Outcomes
Graduates of this advanced certificate programme will possess career-ready skills in:
- The strategic nature and role that marketing plays in business
- How marketing relates to other business functions such as HR, accounting, and production
- How to construct a marketing vocabulary suitable for a contemporary international audience
- Basic marketing concepts and issues including: the global political, economic, legal, and regulatory context; and the creation of value
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Your programme modules and learning content are delivered via the Canvas study platform, and feature the following resources:
- Professionally produced video lectures created by leading business practitioners
- A designated tutor who will provide support and feedback throughout your programme
- Case studies and discussion questions to enhance your understanding of theory in context
- Downloadable e-books and free library resources to aid your assignment writing and research
- Access to online forums where you can share and discuss new concepts with fellow students and professionals from around the world
- A good level of English language ability is recommended
- Relevant work experience is an asset, but no work experience is required
The Advanced Certificate in Marketing Design and Strategy seeks to enable you to:
- Develop an understanding of basic marketing concepts and issues including: the global political, economic, legal, and regulatory context; and the creation of value
- Construct a marketing vocabulary and gain a thorough comprehension of marketing concepts
- Apply both qualitative and quantitative models to marketing problems
- Develop an appreciation for the strategic nature and role that marketing plays in overall business strategy and performance
- Appreciate what marketing managers do on a day-to-day basis
- Understand how marketing relates to other business functions (e.g., human resource management, accounting, production, etc.)
You will be formally assessed once during the programme, which will consist of a written report of up to 3,500 words. Completing this assignment to a satisfactory standard is a mandatory requirement.
Based on all online student classes of 2016
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