Enjoy increased earning potential
Marketing graduates hit the ground running with an average starting salary of £21,565, and there is plenty of potential in their future earnings depending on the path they choose. For example, aspiring graduates can expect an impressive average salary of £68,000 as a Marketing Director, rising to £113,000 if promoted to the role of Chief Marketing Officer. With thoughtful career path navigation, working in marketing can be highly lucrative.
Diverse career prospects
There is no one-size-fits-all approach to marketing, and as such, there is a vast realm of career opportunity awaiting graduates. Positions such as Web Content Writer, Marketing Analyst, and Brand Manager, all have vastly different responsibilities but fall under the umbrella of marketing. Simply put, a marketing degree affords graduates the versatility to find a role that suits them and opens the door to a world diverse career options.
Companies are always on the lookout for top marketers as marketing is a vital part of any successful business. Marketing is certainly a desirable profession amongst business and the demand for qualified and highly skilled marketers is only increasing. In digital marketing for example, 150,000 new digital jobs are forecast for a £17 billion digital economy by 2020. The bottom line is that as long as companies have a product or service to sell there will always be a role for marketers and, based on recent trends, graduates can rely on a steady stream of career opportunities being readily available.