Marketing & Communications

Enjoy increased earning potential

With thoughtful career path navigation, marketing careers can be highly lucrative. In fact, marketing graduates have a real opportunity to hit the ground running with the early steps in their marketing careers. Entry level marketing jobs have an average salary of £21,565, and there is plenty of potential in future earnings depending on the path chosen.

150,000
new digital jobs are forecast in digital marketing for a £17 billion digital economy by 2020.

“What can I do with a marketing degree?”

There is no one-size-fits-all approach to marketing, and as such, there is a huge range of opportunities awaiting graduates. Positions such as Web Content Writer, Marketing Analyst, and Brand Manager all have vastly different responsibilities but fall under the umbrella of marketing. Simply put, a degree in marketing or communications affords graduates the versatile attributes to find a role that suits them and opens the door to a world of diverse career options.

Social Media Manager
£23,000
per year
£75,000
per year

Diverse marketing career options can be expected

Companies are always on the lookout for top marketers as marketing and communications are a vital part of any successful modern business. Marketing is certainly a desirable profession amongst business and the demand for qualified and highly skilled marketers is only increasing. In digital marketing for example, 150,000 new digital jobs are forecast for a £17 billion digital economy by 2020. The bottom line is that as long as companies have a product or service to sell there will always be a role for marketers and, based on recent trends, graduates can rely on a steady stream of career opportunities.

Most in-demand marketing & communications jobs
  • Key responsibilities: Use social media channels to communicate with customers and improve brand visibility.
    Social Media Manager
  • Sales Manager
  • Key responsibilities: Increase the overall value and performance of a specific service, product, or brand through marketing efforts.
    Brand Manager
Most in-demand marketing & communications jobs
  • Key responsibilities: Contact customers via telephone, email or in person, and persuade them to buy products or services.
    Sales Executive
  • Key responsibilities: Handle customer queries, purchases, and complaints.
    Customer Service Representative
Careers in Marketing & Communications
  • Possible salary range:
    £23,000 – £75,000*
    Key responsibilities:
    Use social media channels to communicate with customers and improve brand visibility.

    Skills and abilities: You’ll need excellent analytical skills, copywriting ability, and relevant experience in the form of social media marketing courses or training.

    What you’ll be doing: Fromsmall businesses to global corporations, social media has become integral to modern enterprise – however, positions in smaller organisations may be combined with other duties. Typical day-to-day responsibilities include:

    • Monitoring social media channels, including Facebook, YouTube and Instagram
    • Uploading regular, relevant content to sites and responding to user comments
    • Writing and editing blog articles, and planning video content
    • Using web tracking tools such as Google Analytics
    • Developing audience-increasing strategies
    • Taking part in relevant conferences, webinars, or group chats 
     

    Career progression: You may decide to enhance your career prospects with a digital marketing course, or other social media training. With increased experience, moves to managing social media in larger companies, Senior or Head Media Manager positions or other marketing roles are possible.

    * https://nationalcareersservice.direct.gov.uk/job-profiles/social-media-manager

    Suggested courses:
    Marketing & Communications
    Advanced Certificate in Marketing Design & Strategy
    £650
    Marketing & Communications
    MSc International Marketing
    £8,500 total fee
    Marketing & Communications
    Digital Marketing and Social Media
    £7,500
    Marketing & Communications
    Marketing Management
    £8,500
  • Possible salary range:
    £22,000 – £70,000*
    Key responsibilities:
    Use market knowledge and leadership to focus a team of sales representatives.

    Skills and abilities:Strong communication and leadership skills, combined with IT capability, and clear planning and organisation.

    What you’ll be doing: Sales manager responsibilities emphasise maximising revenue for a particular product or area, such as business-to-business. Typical day-to-day responsibilities include:

    • Recruiting, training and managing sales representatives
    • Allocating responsibilities such as sales areas or specific products
    • Developing strategies and setting sales targets
    • Monitoring staff, providing feedback, and coaching towards targets
    • Compiling, analysing, and reporting on sales figures
    • Keeping awareness of products and competitors

    Career progression: You could begin as a sales representative, before handling roles such as Sales and Marketing Manager. With a strong sales record and experience, you may adopt the responsibility of larger sales areas, Sales Director, Regional or National Sales Manager. Alternatively, you may wish to apply your experience to a different role, such as Marketing.

    * https://nationalcareersservice.direct.gov.uk/job-profiles/sales-manager

    Suggested courses:
    Business & Management
    Sales Management
    £7,500
    Business & Management
    BA (Hons) Business (CMI)
    £13,500 (UK/EU)
    Business & Management
    Sales Management
    £8,500
    Business & Management
    MSc Strategic Business Management
    £8,500 total fee
  • Possible salary range:
    £20,000 – £50,000*
    Key responsibilities:
    Increase the overall value and performance of a specific service, product, or brand through marketing efforts.

    Skills and abilities:Knowledge of market research methods and brand development alongside strategic and analytical thinking. Strong communication skills, combined with an instinct for customer preference.

    What you’ll be doing: Ensure the brand development remains current and consistent in their approach through market research. Typical day-to-day responsibilities include:

    • Conducting market research to recognise current trends and predict future trends
    • Planning and implementing marketing campaigns across a range of media
    • Analysing the performance and success of marketing campaigns to improve brand awareness
    • Liaising with multiple departments to ensure brand identity and consistency
    • Organising a team, and managing budgets
    • Keeping awareness of products and competitors

    Career progression:Success in entry level positions such as Junior Brand Manager can build to Senior or even National Brand Manager positions, overseeing groups of larger brands.

    * https://targetjobs.co.uk/careers-advice/job-descriptions/667965-brand-manager-job-description

    Suggested courses:
    Marketing & Communications
    Marketing
    £17,100 total fee
    Marketing & Communications
    Marketing Management
    £8,500
    Marketing & Communications
    Dual MSc & MA in Strategic Marketing
    £7,500
    Marketing & Communications
    MSc International Marketing
    £8,500 total fee
  • Possible salary range:
    £15,000 – £50,000*
    Key responsibilities:
    Contact customers via telephone, email or in person, and persuade them to buy products or services.

    Skills and abilities:Persuasive communication and negotiation skills, IT capabilities, and strong presentation. A relevant qualification may be necessary for some areas such as technical or pharmaceutical sales.

    What you’ll be doing: You will either sell to customers directly, or to other businesses. You will specialise in a particular product, service, or industry. Typical day-to-day responsibilities include:

    • Making contact with customers (new and existing)
    • Familiarising yourself with line of products, and promoting new products
    • Negotiating sales, agreeing prices, and delivery
    • Recording orders
    • Meeting sales targets
    • Networking, and understanding industry trends

    Career progression: With experience, entry level sales jobs may lead to more senior positions, such as Team Leader, or Area Sales Manager. Alternatively, you may decide to apply your experience to a range of other positions.

    *https://nationalcareersservice.direct.gov.uk/job-profiles/sales-representative

    Suggested courses:
    Marketing & Communications
    Advanced Certificate in Marketing Design & Strategy
    £650
    Marketing & Communications
    Marketing
    £17,100 total fee
    Business & Management
    Sales Management
    £7,500
    Business & Management
    Sales Management
    £8,500
  • Possible salary range:
    £12,500 – £30,000*
    Key responsibilities:
    Handle customer queries, purchases, and complaints.

    Skills and abilities:Strong communication and attention to detail, with the ability to resolve challenging situations. IT and administration skills.

    What you’ll be doing: You may work in a variety of industries, including travel, retail, government, and local authorities. Typical day-to-day responsibilities include:

    • Answering questions from customers (phone, email, web or in person)
    • Providing quotations and checking availability
    • Taking new orders or processing refunds
    • Recording customer information into a database
    • Tracking orders
    • Handling complaints, or raising the issue to a manager

    Career progression: With experience, entry-level customer service jobs may lead to senior positions such as Team Leader, or Customer Service Manager. Customer service skills are highly transferable, and could lead into a variety of careers.

    Suggested courses:
    Marketing & Communications
    Marketing
    £17,100 total fee
    Business & Management
    Certificate in Operations Management
    £550