Start Dates
1st and 15th of every month
3 months
London School of Business & Finance
Awarded by
London School of Business and Finance
Develop your understanding of marketing practices from a managerial perspective. Evaluate different marketing strategies using core theories and concepts.
Students will learn the importance of separate marketing functions, and recognise how each one affects the others, both internally and externally. You will familiarise yourself with marketing principles across a range of markets, and assess performance indicators from a range of perspectives.

Learning Outcomes

Graduates of this certificate programme will possess career-ready skills in:

  • Implementing different marketing functions appropriately
  • Adapting marketing principles across a range of markets
  • Managing a marketing team towards organisational objectives
  • Developing a holistic marketing strategy that meets operational requirements
  • Your programme modules and learning content are delivered via the Canvas study platform, and feature the following resources:

    • Professionally produced video lectures created by leading business practitioners
    • A designated tutor who will provide support and feedback throughout your programme
    • Case studies and discussion questions to enhance your understanding of theory in context
    • Downloadable e-books and free library resources to aid your assignment writing and research
    • Access to online forums where you can share and discuss new concepts with fellow students and professionals from around the world
    • For non-native speakers of English, an IELTS score of 4.5, or equivalent
    • Relevant work experience is an asset, but no work experience is required
  • On completion of this course, you’ll have gained an understanding of how to:

    • Understand the internal and external impact of marketing functions
    • Lead change and manage performance, ensuring legal and ethical parameters are met
    • Critically assess the role of the marketing department from a managerial perspective
    • Create and assess marketing performance indicators
    • Develop coherent marketing strategies designed to meet your operational goals.

    You will be formally assessed once during the programme, which will consist of a written assignment up to 3,500 words (+/- 10%).

  • Class Profile


I loved the international aspect of studying online. It’s a very rewarding learning environment. I am absolutely happy with my choice, I’d do it again.
— Daniela Rochow, Germany
Brinsley Bailey
I love everything about the platform. It is so easy to navigate and the fact that I can access my work, view the online libraries, and talk to my classmates in one area is very useful.
— Brinsley Bailey, United Kingdom
Kunhipurayil Ratnakumar Mattankot
Learning is the most important thing. Continue to learn. Don’t stop your learning.
— Kunhipurayil Ratnakumar Mattankot, India
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