Start Dates
1st and 15th of every month
Duration
3-5 months
Fees
£650
Award
London School of Business & Finance
Awarded by
London School of Business and Finance
Endorsed by
Institute of Administrative Management
Develop your understanding of digital marketing practices using a range of tools and strategies. Evaluate different marketing approaches using core theories and concepts.
Students will learn the importance of separate digital marketing functions, and recognise how each one affects the others, both internally and externally. You will familiarise yourself with principles of marketing digitally across a range of markets, and assess performance indicators from a range of perspectives.

Learning Outcomes

Graduates of this certificate programme will possess career-ready skills in:

  • Gathering detailed and in-depth market knowledge
  • Understanding the synthesis and presentation of quantitative and qualitative data
  • Leading the implementation of strategy based on operational management theories
  • Decision making with creativity and integrity
  • Your programme modules and learning content are delivered via the Canvas study platform, and feature the following resources:

    • Professionally produced video lectures created by leading business practitioners
    • A designated tutor who will provide support and feedback throughout your programme
    • Case studies and discussion questions to enhance your understanding of theory in context
    • Downloadable e-books and free library resources to aid your assignment writing and research
    • Access to online forums where you can share and discuss new concepts with fellow students and professionals from around the world
    • For non-native speakers of English, an IELTS score of 4.5, or equivalent
    • Relevant work experience is an asset, but no work experience is required
  • On completion of this course, you’ll have gained an understanding of how to:       

    • Identify effective tools, approaches and strategies for digital marketing
    • Assess the success of relationships between effective digital strategies and public relations management
    • Critique current practises in digital marketing of global organisations, and suggest improvements
    • Evaluate the current digital marketing practises of an organisation and their potential impact.

    You will be formally assessed once during the programme, which will consist of a written assignment up to 3,500 words (+/- 10%).

  • Class Profile

Testimonials

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I loved the international aspect of studying online. It’s a very rewarding learning environment. I am absolutely happy with my choice, I’d do it again.
— Daniela Rochow, Germany
Brinsley Bailey
I love everything about the platform. It is so easy to navigate and the fact that I can access my work, view the online libraries, and talk to my classmates in one area is very useful.
— Brinsley Bailey, United Kingdom
Kunhipurayil Ratnakumar Mattankot
Learning is the most important thing. Continue to learn. Don’t stop your learning.
— Kunhipurayil Ratnakumar Mattankot, India
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Degrees, professional qualifications, and short courses delivered online