Skills and abilities: Knowledge of market research methods and brand development alongside strategic and analytical thinking. Strong communication skills, combined with an instinct for customer preference.

What you’ll be doing: Ensure the brand development remains current and consistent in their approach through market research. Typical day-to-day responsibilities include:

  • Conducting market research to recognise current trends and predict future trends
  • Planning and implementing marketing campaigns across a range of media
  • Analysing the performance and success of marketing campaigns to improve brand awareness
  • Liaising with multiple departments to ensure brand identity and consistency
  • Organising a team, and managing budgets
  • Keeping awareness of products and competitors

Career progression: Success in entry level positions such as Junior Brand Manager can build to Senior or even National Brand Manager positions, overseeing groups of larger brands.

Recommended Programmes
  • Marketing Management


  • Master in Strategic Marketing