Skills and abilities: Knowledge of market research methods and brand development alongside strategic and analytical thinking. Strong communication skills, combined with an instinct for customer preference.

What you’ll be doing: Ensure the brand development remains current and consistent in their approach through market research. Typical day-to-day responsibilities include:

  • Conducting market research to recognise current trends and predict future trends
  • Planning and implementing marketing campaigns across a range of media
  • Analysing the performance and success of marketing campaigns to improve brand awareness
  • Liaising with multiple departments to ensure brand identity and consistency
  • Organising a team, and managing budgets
  • Keeping awareness of products and competitors

Career progression: Success in entry level positions such as Junior Brand Manager can build to Senior or even National Brand Manager positions, overseeing groups of larger brands.

Recommended Programmes
Marketing

Develop a thorough understanding of the principles of marketing, hone your business expertise, and gain the essential capabilities needed to be an effective manager with the BA (Hons) Business Management (Marketing).

DOWNLOAD COURSE PROSPECTUS
  • Marketing

    Undergraduate

  • Marketing Management

    Postgraduate

  • Dual MSc & MA in Strategic Marketing

    Postgraduate

  • MSc International Marketing

    Postgraduate