Start Dates
January, April, July, October
36 - 72 months
From £14,150
BA (Hons) Business
Awarded by:
Arden University
Accredited by:
Become a competetive member of the business and marketing field with advanced skills from a CMI-accredited course.
Develop an understanding of marketing industry concepts to apply within the private, public, and voluntary sectors. This online programme will equip you with management and organisational skills that will drive you towards your career goals.

Learning Outcomes

Graduates of the BA (Hons) Business (Marketing) will possess career-ready skills in:

  • Developing marketing strategies including branding, media planning, and digital marketing
  • Understanding how a business is structured, and how people operate within the business environment
  • Managing a diverse group of employees from different cultural backgrounds
  • Analysing data and processes within a business
  • Moving a business from idea to implementation as a successful entrepreneur
  • With Arden University, you’ll have access to an engaging and easy to navigate online learning platform called ilearn. Available on desktop and mobile devices, ilearn supports and encourages you to take control of your studies. Providing everything you need to complete your programme in one accessible place, ilearn features:

    • A virtual classroom, library, diary, and lecture theatre rolled into one
    • All of your modules, study materials, career support, and schedules
    • Downloadable module materials so you can access the course when offline
    • Access to an online library containing thousands of e-journals, e-books, podcasts, and videos
    • Engaging forums where you can interact, debate, and discuss ideas with your tutors and fellow students
  • Arden University are happy to consider an application from you if you can show them you have the motivation to study the programme.

    • A high school diploma or equivalent qualifications in two subjects at GCE A level plus passes at grade C or above in three subjects at GCSE level.
    • If you are not an English native speaker, you will be required to provide us with a proof of English language level equivalent to IELTS 6.0 or above.
  • This CIM-accredited undergraduate programme is designed to provide a comprehensive overview of the business and marketing world. The course modules take you through a range of essential business and marketing topics, from business analysis to managing a team.


    Year 1

    • Developing Personal and Management Skills
    • Understanding the Business Environment
    • Principles of Marketing
    • Introduction to Finance
    • People in Organisations
    • Marketing Communications

    Year 2

    • Managing Across Cultures
    • Business Processes
    • Enterprise & Entrepreneurship
    • Business Analysis
    • Market Intelligence
    • Marketing Planning

    Year 3

    • Contemporary Management Issues
    • Strategic Management
    • Managing Self and Others
    • International Marketing
    • Research Methods and Dissertation

    Please note that the modules listed are indicative and may be subject to change

  • This degree will open up a range of professional opportunities such as:

    • Brand manager
    • Communications manager
    • Public relations officer
    • Campaign manager
    • Product manager
    • Marketing executive
  • If you’d like to apply, please click on the Apply Now or Start Application button on the page. Please fill in the form and provide as much detail as possible so we can properly advise you on the next steps. Once you’ve submitted your application form, one of our dedicated course advisors will contact you within 48 hours.


Val Bishop
I feel that I want to tell the world that this is what I’m doing and to say to people to try it yourself. If I can back to learning at 75 with Arden, anyone can whatever their age. I would have to say you owe it to yourself.
— Val Bishop, Arden University
Detloff Rump
The course material was well structured and straightforward, making it easy to understand. I have found myself working through the modules and taking on additional reading about specific topics that interested me – that was fun.
— Detloff Rump, Arden University
Just three months into my course and I'm already getting the chance to make important business planning decisions.
Emma, Arden University
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