Start Dates
January, April, July, October
18 - 60 months
From £10,550
MSc Data Analytics and Marketing (CIM)
Awarded by:
Arden University
Master advanced skills in data analysis and marketing through CIM-accredited online modules.
Whether you are already in the marketing field, or want to start a successful marketing career, this programme will equip you with practical skills for reaching your career goals. To create effective marketing campaigns and make educated marketing decisions, you need a solid understanding of relevant data. Learn how to collect, analyse, and present market data to make strategic marketing decisions

Learning Outcomes

Graduates of MSc Data Analytics and Marketing (CIM) will possess career-ready skills in:

  • Marketing strategy and situation analysis
  • Data measurement techniques and marketing metrics
  • Digital marketing strategy
  • Handling data and making decisions based on data findings
  • Presenting data findings to others in an understandable manner
  • With Arden University, you’ll have access to an engaging and easy to navigate online learning platform called ilearn. Available on desktop or mobile devices, ilearn supports and encourages you to take control of your studies. Providing everything you need to complete your programme in one accessible place, ilearn features:

    • A virtual classroom, library, diary, and lecture theatre rolled into one
    • All of your modules, study materials, career support, and schedules
    • Access to an online library containing thousands of e-journals, e-books, podcasts, and videos
    • Downloadable module materials so you can access the course when offline
    • Engaging forums where you can interact, debate, and discuss ideas with your tutors and fellow students
    • A bachelor's degree or diploma equivalent to a UK honours degree at a minimum of second class (2.2).
    • If you are not an English native speaker, you will be required to provide us with a proof of English language level equivalent to IELTS 6.5 or equivalent (no less than 6.0 in any element).
  • This programme is designed to provide marketing professionals with skills in statistical analysis and digital marketing. Develop specialist marketing skills through our CIM-accredited modules for a positive career outlook. 


    • Strategic Marketing
    • International Marketing
    • Mastering Metrics
    • Digital Strategy
    • Data Handling and Decision Making
    • Research Project

    Please note that the modules listed are indicative and may be subject to change.

  • Graduates of this programme will be highly-sought by organisations in the marketing field, particularly for senior positions.

    This degree will open up a range of professional opportunities, such as:

    • Senior marketing analyst
    • Senior brand manager
    • Marketing director
    • Senior product development manager
  • If you’d like to apply, please click on the Apply Now or Start Application button on the page. Please fill in the form and provide as much detail as possible so we can properly advise you on the next steps. Once you’ve submitted your application form, one of our dedicated course advisors will contact you within 48 hours.


Just three months into my course and I’m already getting the chance to make important business planning decisions.
— Emma, Arden University
Rupinder Singh
I started to benefit from my MBA even before I had completed the degree. I sensed increased respect and value at work from my peers and superiors, while the increase in salary followed very soon as I had anticipated.
— Rupinder Singh, Arden University
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