The first part of the online Global MBA consists of 4 core modules and 2 elective modules. The latter part of the programme will be a research project – including an MBA dissertation. Each programme module is worth 10 ECTS credits. The final dissertation project is valued at 30 ECTS credits.

Topics covered:​

  • Marketing Philosophy and Strategy I: Marketing and the job of the marketing manager
  • Marketing Philosophy and Strategy II: Strategic marketing frameworks
  • Analysis for Marketing Decisions I: Marketing research and analysing consumer behaviour
  • Marketing Decision Making I: New product development
  • Marketing Decision Making II: Product decisions
  • Marketing Decision Making III: Pricing and sales promotion
  • Marketing Decision Making IV: Communications and advertising strategy
  • Marketing Decision Making V: Channels of distribution - personal selling and direct marketing
  • Marketing Decision Making VI: Customer relationship management
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