Start Dates
Every 12 weeks
MSc & MA in Strategic Marketing (Global Marketing)
18 - 36 months
£1,250 per module
Provided by
London School of Business and Finance
Awarded by
Gain cross-cultural marketing and international strategic business development experience to enhance your international employability, and get the career you deserve.
This master’s degree explores global market differences and opportunities, while giving you the tools needed to develop effective integrated marketing plans. You will be fully prepared to keep up with changes in the global marketing field, while developing measurable international business strategies, and making use of practical expertise which can be immediately applied in the workplace.

Learning Outcomes

Graduates of the Dual MSc & MA in Strategic Marketing (Global Marketing) programme will possess career-ready skills in:

  • Strategic, cross-cultural marketing processes
  • Managing campaigns across diverse regions and markets
  • Advertising and promotion from a global perspective
  • International customer relationship maintenance
  • Luxury brand and internet marketing
  • You will study your programme with London School of Business and Finance. Your programme modules and learning content are delivered via the Canvas study platform, and feature the following resources:

    • Professionally produced video lectures created by leading business practitioners
    • A designated tutor who will provide support and feedback throughout your programme
    • Case studies and discussion questions to enhance your understanding of theory in context
    • Downloadable e-books and free library resources to aid your assignment writing and research
    • Access to online forums where you can share and discuss new concepts with fellow students and professionals from around the world
    • UK undergraduate degree or equivalent – any subject area
    • English levels 5.5 IELTS (5.5 in all bands) or equivalent*
    • Relevant work experience is an asset, but no work experience is required


    Students who fail to meet academic requirements can be assessed on their relevant work experience (3 years management experience minimum for mature study route)

  • The Dual MSc & MA in Strategic Marketing (Global Marketing) programme structure is designed to educate you on various aspects of international marketing, including the valuation of the marketing environment, strategy development, cross-cultural communication and project management. The course blends essential theoretical knowledge with practical skills, while exploring how the field works.

    You will start the programme with the core modules, which you can view by clicking on the relevant module in the section below. After completion of the core modules, you will specialise based on your choice of 3 specialist modules. In order to complete the programme, you have to finish all 6 modules and the Integrative Research and Consultancy Project.

    Follow this link to see the full programme syllabus

  • Class Profile

    Information based on the classes of January and March 2017.


Carly Marie Caruana
You could review the videos in your own time, take your notes, and stop and review them as often as needed!
— Carly Marie Caruana, Malta
Ana Monica Stanel
My MSc in Strategic Marketing helped me in starting my own business. We now have 16 employees.
— Ana Monica Stanel, Romania
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