The Master in Strategic Marketing programme consists of two parts - core and elective/specialist modules, and the Integrative Research and Consultancy Project. You will begin by studying either one core module or two core modules simultaneously. After completing 3 core modules, you will study 3 elective or specialist modules depending on the programme you are enrolled on (for details about each modules please refer to the specific programme).

After completing the core and elective/specialist modules, you will move on to the Integrative Research and Consultancy Project, which can be completed in 20 weeks with a number of formative assessments throughout. A senior member of academic staff will act as your supervisor and provide guidance throughout the project.

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