Whether it is data analysis, market research, product selling, or promotion, there are ample options to cater for different needs and interests.

Marketing is a broad arena with many career paths to follow and numerous avenues for exploration. There are many areas outside of the typical business world that need the skills of an expert marketeer; charities, foundations and NGOs are frequently on the hunt for people with top marketing skills.

Always in demand

In the corporate machine, the role of the marketing professional is a fundamental cog and, as long as companies need to sell products, there will always be a role for marketeers. Regardless of an organisation’s size, there is an essential need for strategic marketing plans to ultimately achieve success. Having a top-notch marketing qualification will always be a valuable asset and can be the way to differentiate yourself from job rivals.

A chance to work creatively

Marketing is a perfect route for those that not only have a passion for business but those that possess a creative streak. Marketing is the main area in business in which creativity is not only a coveted trait but a necessary one; making it the perfect career choice for inventive and resourceful individuals. Although a career in marketing can be challenging, if being creative is your strong suit then the reward of being able to use this attribute on a daily basis should make marketing a very attractive option.

Increased earning potential

While salary should not be the only factor in deciding a future career, it should certainly be a key consideration. According to research on graduate average salaries, a marketing degree graduate can earn 25% more than a non-graduate in the same field*. A future career in marketing can be seen as a lucrative proposition with the average salary currently around £39k and an average salary of £80k for a Marketing Director role. *Based on a professional position requiring a degree compared to non-professional in the same field.

Which degree will get me which marketing job?

Here are a selection of marketing qualifications that offer specialisations so you can become the best candidate for the area of marketing you are really ready to pursue a career in.

Dual MSc & MA in Strategic Marketing (Global Marketing)

Market Research Director

A market research director manages an organisation’s policies, objectives and initiatives. They are responsible for monitoring changes in the marketplace as well as modifying their own marketing plans accordingly.

Average salary: £70,000

Market Research Manager

A market research manager oversees market research and the development of new concepts. They formulate all aspects of research and development proposals, from the objectives of a project, to costs or equipment needed.

Average salary: £35,000

Dual MSc & MA in Strategic Marketing (Luxury Brand Management)

Product Development Manager

A product development manager focuses on the development and planning of a product and are primarily responsible for navigating a product from original concept to eventual commercialisation.

Average salary: £36,000

Brand Manager

A brand manager plans and directs marketing content for a particular brand or product. They are responsible for organising a variety of different projects, from sales and advertising to marketing research and, with this experience in hand, many in this role move on to other positions once they have acquired the necessary experience.

Average salary: £35,000

Dual MSc & MA in Strategic Marketing (Sales Management)

Advertising Sales Director

Although an advertising sales director creates, cultivates, and organises a company’s advertising strategy, much of their role focuses on budgeting, projections and negotiating.

Average salary: £67,000

Account Executive

An account executive works to preserve the positive working relationships between their company and current and potential advertising accounts. The majority of an account executive’s time is spent cultivating these relationships with the intention of acquiring new accounts.

Average salary: £21,000

Global MBA (Marketing Management)

Media Director

A media director is ultimately responsible for acquiring print space in newspapers and magazines, and broadcast time on radio and television for their clients. The director creates media strategies based on a client’s budget and objectives.

Average salary: £58,000

Advertising Manager

An advertising manager organises a company’s advertising strategy, whilst focusing on business and technical elements. An advertising manager also manages sales material and spends extensive time in dialogue with representatives.

Average salary: £32,000

MSc in International Marketing

Media Buyer

A media buyer purchases media space and time whilst simultaneously researching and developing campaigns; all of which can be done in a domestic or international capacity. Their responsibility is to locate the media that will best convey a message, for the lowest possible price.

Average salary: £25,000

Account Coordinator

An account coordinator is in charge of arranging print media advertisements as well as managing schedules and promotions to ensure that all projects are completed punctually and clients are satisfied. They also help the account executive maintain client relationships.

Average salary: £20,000

Recommended Programmes
Global Marketing

The Dual MSc & MA in Strategic Marketing (Global Marketing) offers graduates with global ambitions a hallmark qualification of excellence for today’s marketing careers.

  • Marketing Management


  • MSc International Marketing


  • BA (Hons) Business Management


More insight from our blog


    Some questions we generally get asked about studying an online MBA.

    Read More
  • How to become an accountant

    Want a career in accounting? Get started here.

    Read More
  • What can you do with a law degree?

    Studying law online is great for launching a wide range of careers.

    Read More
  • How to become an accountant – part 2

    Read more about how to get a head start in accountancy.

    Read More
  • 5 students share some tips for success...

    Students offer their top insider tips for getting the most out of your online study e...

    Read More
  • Career options with an MBA

    Read More
  • 7 rewarding aspects of a career in HR

    If you want more from your career, maybe a career in HR has what you need?

    Read More
  • There’s more to a career in hospitalit...

    Want a career that's worldly, and rich with experience?

    Read More
  • Six great reasons to get your degree o...

    Find out why studying online has become so popular in recent years and why online edu...

    Read More
  • 5 problems e-learning students experie...

    We look common issues online students come across and ways to make the very best of y...

    Read More
  • Online learning: quick tips to maximis...

    You may have mastered the art of studying online, but there are plenty of ways to imp...

    Read More
  • Why studying while working may be the ...

    Whether you are a school leaver, or an industry professional, there are plenty of rea...

    Read More
  • Five tips if you want to change career

    Are you thinking about changing career? Edology offer some expert advice on how to la...

    Read More
  • Learning or training: what’s the diffe...

    Learning and training may seem synonymous. But what is the difference and what do the...

    Read More
  • 10 tips to set up an effective study s...

    Make your study space a temple to your success. Read our top 10 tips on how to set up...

    Read More
  • Are online degrees respected by employ...

    You want to do an online degree, but what will your future employers think?

    Read More
  • New career? Yes, you can!

    Stuck in the same old job? Too late to retrain? Nonsense! We’ll help you find the rig...

    Read More
  • Completing the course: now that you ha...

    You’ve finished your studies, but where do you go from here?

    Read More
  • Desirable skills and how to get them

    Looking for a job but lack certain skills? Here’s what you can do.

    Read More
  • The online study experience

    Global MBA student, Mfundo Nkosi took the time to speak to us about his online study ...

    Read More
  • How to get a successful career in mark...

    I like marketing, but how do I get really good at it?

    Read More
  • 5 things you need to know about writin...

    Perfect your cover letter writing skills for the jobs you really want.

    Read More
  • 10 inspiring blogs to help advance you...

    This could be the most important blog post of your life.

    Read More
  • 5 famous people with online degrees

    Too cool for school? These celebs say there's no such thing.

    Read More
Ready to apply?
Edology is a part of the Global University Systems group of companies (the GUS Group). The information you provide on this form will be processed in accordance with Edology's Privacy Policy. Edology will use the details provided by you to get in touch with you about your enquiry.
Enrol Now